90 Best AI Business Prompts
for Strategy, Sales & Marketing

Prompts for competitive analysis, customer research, pricing strategy, sales scripts, investor pitches, and marketing plans. Use Claude for analysis and synthesis; Perplexity for market research.

90 prompts Best tools: Claude, Perplexity Pro Updated: June 2026
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Strategy & Analysis

Use Perplexity Pro for factual market research (it searches current sources). Use Claude to synthesize, reason, and generate strategic frameworks.

Competitive Analysis
StrategyPerplexity + Claude
You are a senior business analyst. Analyze [COMPETITOR NAME] as a competitor to [MY COMPANY/PRODUCT]. Cover: 1. Their target customer and positioning statement 2. Core product strengths and documented weaknesses 3. Pricing strategy and business model 4. Marketing approach and main acquisition channels 5. What they do measurably better than alternatives 6. Their most obvious vulnerabilities and strategic gaps Sources: cite any specific claims. Conclude with: 3 specific actions we could take in the next 90 days to differentiate against them.
Workflow: Run in Perplexity Pro first (gets current web data with sources), then paste result into Claude to generate strategic recommendations. Two-step beats one-step here.
SWOT Analysis → Action Plan
StrategyClaude
Run a SWOT analysis for [COMPANY/PRODUCT/DECISION], then convert it into a 90-day action plan. Context: - What we do: [DESCRIPTION] - Current stage: [STAGE: pre-product / early revenue / growth / etc.] - Main goal right now: [WHAT WE'RE TRYING TO ACHIEVE] - Known constraints: [BUDGET / TEAM SIZE / TIME] Part 1: SWOT — be specific. "Good team" is not a strength. "Runway of 8 months" is. Part 2: From the SWOT, identify the top 3 priorities and turn them into 90-day actions with owners and success metrics.
The specificity instruction is critical. Generic SWOTs are useless. The prompt forces concrete, actionable entries.
Market Sizing (TAM/SAM/SOM)
StrategyPerplexity + Claude
Estimate the market size for [PRODUCT/SERVICE] using both top-down and bottom-up approaches. Product description: [WHAT IT IS, WHO BUYS IT] Geography: [US / Global / Specific region] Price point: [ROUGH PRICE] Calculate: - TAM (Total Addressable Market): the entire market if everyone who could use this did - SAM (Serviceable Addressable Market): the segment we can realistically reach - SOM (Serviceable Obtainable Market): what we could realistically capture in 3-5 years Show your math and assumptions clearly. Flag which numbers are estimates vs sourced data.
For investor decks: Show the bottom-up calculation, not just top-down. "We're targeting X customers at $Y ARR" is more credible than "the market is $50B."

Customer Research

Customer Persona Builder
ResearchClaude
Build a detailed customer persona for [PRODUCT/SERVICE]. What we sell: [DESCRIPTION] What we know about our best customers: [ANY EXISTING DATA, EVEN IF ROUGH] Create 2 distinct personas. For each: - Name, age range, job title, income bracket - Their specific problem that our product solves (in their words, not ours) - How they currently solve it (the workaround or alternative) - What they search for when looking for a solution - Their top 3 objections to buying - Where they spend time online (specific communities, publications, platforms) - The trigger that makes them look for a solution now Make these feel like real people, not demographic abstractions.
"In their words" and "where they spend time online" are the most actionable fields. These directly inform copywriting and marketing channel selection.
Customer Interview Questions
ResearchClaude
Write 12 customer discovery interview questions for [PRODUCT/SERVICE]. We're trying to learn: [WHAT SPECIFIC HYPOTHESIS YOU'RE TESTING] Interview subject: [TYPE OF CUSTOMER/USER] Rules for the questions: - Open-ended (no yes/no questions) - Ask about behavior, not hypothetical ("have you ever" not "would you") - Ask about the past, not the future ("what did you do" not "what would you do") - No leading questions that suggest the "right" answer Include 3 follow-up probes for the most important questions.
Past behavior beats future intent — "Would you pay $X for this?" gets optimistic answers. "What did you pay for the last tool that solved this?" gets real data.

Sales Prompts

Sales Email Sequence (5-part)
SalesClaude
Write a 5-email sales sequence for [PRODUCT/SERVICE]. Product: [DESCRIPTION] Price: [PRICE POINT] Target: [BUYER TYPE AND THEIR MAIN PAIN] Objections to overcome: [TOP 2-3 REASONS THEY SAY NO] Email sequence: 1. Intro: identify the pain + hint at the solution (no pitch yet) 2. Education: how the problem is worse than they think / a surprising insight 3. Social proof: a specific customer result (use a template if no real case study yet) 4. Overcome main objection: address the #1 reason they don't buy 5. Close: offer, urgency or scarcity if you have it, clear CTA Under 150 words per email. Subject lines for each.
Email 1 should not pitch. The sequence builds trust before asking. If you pitch in email 1, reply rates drop significantly.
Objection Handler Script
SalesClaude
Write responses to these sales objections for [PRODUCT/SERVICE]: Product: [BRIEF DESCRIPTION] Price: [PRICE] Objections to handle: 1. "It's too expensive" 2. "We're not ready right now" 3. "We need to think about it" 4. "We're already using [COMPETITOR]" 5. [ADD YOUR SPECIFIC OBJECTION] For each objection: - Acknowledge it (don't argue) - Reframe (what they're actually saying underneath the objection) - Response (2-3 sentences max) - Follow-up question to continue the conversation Make these feel like natural conversation, not a script.
"Too expensive" usually means "I don't see the value yet" — the best response surfaces ROI, not discounts. Claude handles this nuance well when given product context.

Marketing Prompts

Go-to-Market Plan
MarketingClaude
Write a go-to-market plan for [PRODUCT/SERVICE LAUNCH]. Product: [WHAT IT IS] Target customer: [WHO BUYS IT AND WHY] Price: [PRICE] Timeline: [LAUNCH DATE] Budget: [ROUGH BUDGET OR "BOOTSTRAPPED"] Team: [SIZE AND RELEVANT SKILLS] Plan should cover: 1. Positioning: how we describe this to customers in one sentence 2. Primary channel (where early customers come from and why) 3. Secondary channels (2-3 more) 4. Launch sequence: week-by-week for first 4 weeks 5. Success metrics: what numbers tell us it's working by week 4 6. What could kill this: top 3 risks and mitigation Be specific. "Use social media" is not a strategy. "Post 3x/week on LinkedIn targeting [ROLE] with [TYPE] content" is.
The specificity demand is the most important part of this prompt. Vague GTM plans feel comprehensive but provide no direction. Force concreteness.
Pricing Strategy Analysis
MarketingClaude / Perplexity
Help me think through pricing strategy for [PRODUCT/SERVICE]. What it does: [DESCRIPTION] Current/proposed price: [PRICE] Competitors and their pricing: [LIST WHAT YOU KNOW] Target customer: [WHO BUYS IT] Business model: [ONE-TIME / SUBSCRIPTION / USAGE-BASED / FREEMIUM] Analyze: 1. Am I underpricing? (Signs: fast conversion, no objections to price) 2. Am I overpricing? (Signs: lots of interest, few conversions) 3. What pricing model fits best and why 4. Recommended price range and rationale 5. Packaging: if tiering, how to structure tiers 6. What I could do to raise prices 20-30% without losing customers
Most bootstrapped products are underpriced. The last question ("raise prices 20-30%") often produces the most valuable insight in the output.

Pitch & Fundraising

Investor Pitch Narrative
PitchClaude
Write an investor pitch narrative for [COMPANY]. Context: - What we do (one sentence): [DESCRIPTION] - The problem: [SPECIFIC PROBLEM AND HOW BIG IT IS] - Our solution: [HOW WE SOLVE IT, WHAT'S UNIQUE] - Traction: [REVENUE / USERS / GROWTH / ANY METRICS] - Team: [RELEVANT BACKGROUND] - Ask: [HOW MUCH, WHAT FOR] Write a 3-5 minute verbal pitch narrative (not bullet points — flowing prose I can actually say out loud) that: 1. Opens with the problem as a story, not a statistic 2. Introduces the solution as the natural answer 3. Shows why we can uniquely win 4. Presents traction as evidence of product-market fit 5. Closes with the ask and what we'll achieve with it Make it compelling but not hyperbolic.
"Prose I can say out loud" is the key constraint. Pitch decks get presented, not read. The narrative must flow naturally in speech, not bullet-point format.